The Modern Chemical Service, based in Los Angeles, California, likely catered to the burgeoning Hollywood scene, where image and appearance were paramount. The company's focus on "long, thick, dark eyelashes' speaks directly to the desires of aspiring actresses and those seeking to emulate the glamorous look of the silver screen. The packaging and branding of "Modern STAR-LASH" would have been designed to appeal to consumers seeking a touch of Hollywood allure.
